HELLO PARENTS
Welcome to Nuré Nutrition, the first clean supplement brand for kids, designed to fill the nutritional gaps in children’s daily diets.
Our Mission
At Nuré Nutrition, we have developed a range of clean supplements that we are proud to give to children with complete confidence, free from any controversial ingredients. This means no additives, no excessive synthetic vitamins that disrupt the body, no refined sugars, and no artificial colors or flavors. Our products are made exclusively from high-quality, bioavailable ingredients, while offering a fruit flavour that kids love.
Building a healthy future
Hello! My name is Aurélie Dubuis, certified pediatric nutritionist and co-founder of Nuré Nutrition. When I first entered the world of nutrition, I had a big dream: a world where every child has access to a super-healthy diet that helps them grow and build a strong foundation for their future health.
During my consultations, I encountered a hard reality: despite our best intentions, our children are consuming increasingly less nutritious meals. Families have less time to cook, processed foods are becoming the norm, and the quality of food products has declined. Did you know that since the 1950s, fruits and vegetables have lost nearly 30% of their vitamins and minerals? According to a recent study, this decline represents one of the biggest challenges for future generations.
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Facts
Despite access to a varied diet in Europe, many children do not receive the micronutrients essential for their growth and well-being. A 2022 European study highlighted significant nutritional gaps in micronutrients. Many children fail to meet the recommended intakes of potassium, magnesium, B1, B3, B9, zinc, selenium, and vitamins D and E. In addition, 70-80% of the children studied had insufficient intakes of EPA/DHA, fibre, and iodine.
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As a nutritionist, I realized the value of food supplements and the important role they could play in complementing our children's diet. Alongside my co-founder, Florine, we began to exploring the world of food supplements in depth.
We quickly discovered that most children's supplements aren't as healthy as they claim to be. They often contain additives, synthetic vitamins, and lots of sugar. Take gummies, for example: while they may look cute, they're usually loaded with controversial sugars or sweeteners, additives, and synthetic vitamins that can overload kids' bodies.
It quickly became clear that we needed to set a new standard for children's supplements, without compromise, that parents could give with confidence. And so, Nuré Nutrition was born.
Nure Nutrition
In collaboration with biologists and micronutrition experts from three renowned laboratories in France, we developed a line of kids' supplements that parents can confidently give to their children, with the promise of doing them nothing but good. Made with premium bioavailable ingredients, carefully formulated and loved by kids—thanks to our little testers who helped us perfect the flavours they enjoy.
Our vision goes beyond providing clean, high-quality supplements. We are committed to actively educating and empowering parents about kids’ nutrition, helping them make informed choices for their children’s health.
Our products
